NASHVILLE, Tenn. (Jan. 31, 2023) – Music industry veteran Bob Heinemann has joined the Country Music Hall of Fame® and Museum as senior director of marketing. With more than 20 years of experience leading innovative marketing and digital experiences in music, Heinemann will oversee the museum’s marketing and digital strategies, including owned and paid media initiatives with a continued focus on the digital space.

Heinemann recently led social media and digital marketing strategies for nearly a decade at the Disney Music Group in Los Angeles, overseeing a team that worked across Hollywood Records, Walt Disney Records and Disney Music entities. He was responsible for marketing, promotion and monetization of content across video and social media platforms and led digital development for the company across new business sectors, including voice-prompted technology, livestreaming, fitness partnerships and podcasting.

Prior to joining Disney, Heinemann served as vice president of digital marketing for the EMI label group in New York City, which included Astralwerks, Blue Note, Capitol and Virgin Records, as well as managed digital marketing for Atlantic Records.

Most recently, Heinemann was head of music partnerships at Kiswe, a livestreaming technology company that hosted record-setting, ticketed digital events. He helped launch live concerts with Lauv, Queen and the Rolling Stones, and forged new partnerships on behalf of the company with Capitol, Mercury Studios, Universal Music Group and Warner Records.