Biography

Country music booking agent and promoter. Born February 12, 1912. Died June 15, 1992. Full name: Walter Ernest Moeller. In the late 1950s joined the Nashville-based Jim Denny Artist Bureau. After Denny’s death he took over the agency, changing the name to Denny-Moeller Talent, and later Moeller Talent Incorporated. Moeller Talent closed in 1974.

Interview Summary

1974 November 20
(1 hour, 30 minutes)
Promoter Lucky Moeller talks about his role in country music from the late 1940s-early 1970s. Discussion includes his start in the entertainment business; managing Billy Faust during the 1940s; leading the Western Okies; signing Hank Snow to work with his band; starting his work as a booking agent; working as a ballroom manager; his move to Nashville; working as a manager for Webb Pierce; his to the Ozark Jubilee; memories from working with Bob Wills; joining Jim Denny and forming the Denny-Moeller Agency; organization of Moeller Talent Incorporated; his experiences working as a manager and promoter; the impact of rock & roll on country music; and the role of competition in the music industry.