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Don Pierce

Date: 1995 December 09

Length: 165 min.

Call Number: OHC225


Music industry executive. Born October 10, 1915. Died April 3, 2005. Real name: Donald Frederick Picht. Career most active late 1940s-1960s. Recognized as one of the leading country music marketers of his era. Sales manager for Four Star Records, 1946-1953. President of Starday Records, 1953-1968.

Interview Summary

1995 September 12
(2 hours, 15 minutes)
Don Pierce talks about his work developing Starday Records into a successful company. Discussion includes his utilization of record clubs as a marketing approach; his association with BMI; the start of Starday albums and the importance of their jacket designs; overseas marketing strategies; the financial success of Starday; the publishing side of the business; working with Tommy Hill; reasons behind his decision to leave the music business; the demographics of Starday’s album sales; artists he worked with, including Johnny Bond, Red Sovine, and the Willis Brothers; the bluegrass market; his association with Ralph Peer; and memories from his years at Starday.

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