After various ownership changes, Gaylord Entertainment, parent company of the Grand Ole Opry, purchased Hatch Show Print in 1986, primarily because of the shop's long history of printing posters for stars of the Opry cast. About twenty percent of the Hatch collection was relocated to Gaylord's Opryland Theme Park, where one could have a single poster customized for you, the park visitor.
Soon Gaylord enlisted the Country Music Hall of Fame® and Museumto help revive the historic poster shop. The Museum hired Jim Sherradan to curate the Hatch Show Print collection and oversee the shop's activity. He researched the history behind some of the great woodblocks and carefully re-struck them onto acid free art paper. Meanwhile, the shop still produced posters for local bands and started to become a popular stop on the Nashville tour.
When Hatch relocated to Broadway from a short distance in 1992, Gaylord donated the shop's full operation to the Country Music Hall of Fame and Museum. Gaylord should be thanked for their foresight and generosity. The Museum and Hatch have the same mandate of preserving the integrity of one of America's richest entertainment and graphic design treasures, as Hatch continues business in its third century of operation.