MAKING OF A POSTER
Here, in an image, is the secret to what we do. Starting with customer copy, we design a look that captures the sensibilities of a band, magazine, or product brand, while working within the dimensions of the selected poster size and through the lens of Hatch history. Next, we turn to multiple drawers and shelves containing the letters and hand-carved images needed to complete the design. Then, we carry the entire design form to an available press, lock in, choose a color, and start cranking. Did we say color? If more than one is required, we have to decide which portion of the layout to print in which color. One hundred posters in three colors? That's three times through the press per poster, or three hundred runs altogether.
When we say working letterpress print shop, we mean it! During the course of any given year we manage to turn nearly six hundred jobs, representing a variety of interests. When it comes to bands, country music is still a primary focus. Recent jobs have been designed for Shania Twain, Trisha Yearwood, Ricky Skaggs, the Mavericks, and BR5-49. But we've also created designs for everyone from Bob Dylan and Bruce Springsteen to B.B. King and the Beastie Boys. We've designed and printed work for companies such as Nike, Taylor Guitars, and Jack Daniel's, and created covers for magazines (Ray Gun), CDs, and books.