Don Pierce

Date: 1995 September 07
Length: 174 min.
Call Number: OHC224


Music industry executive. Born October 10, 1915. Died April 3, 2005. Real name: Donald Frederick Picht. Career most active late 1940s-1960s. Recognized as one of the leading country music marketers of his era. Sales manager for Four Star Records, 1946-1953. President of Starday Records, 1953-1968.

Interview Summary

1995 September 7
(2 hours, 54 minutes)
Don Pierce discusses the development of his career and the establishment of Starday Records. Discussion includes the early years of his career; his experiences working at the Four Star Record Company; his interest in working with country music; comments on setting up a publishing company; his departure from Four Star; his association with King Records; assuming the role of president for Starday; his partnership with Pappy Daily; the early years of Starday and the artists roster, including George Jones, Arlie Duff, Red Hayes, Smiley Burnette, and Bill Clifton; establishing Starday as a viable company; Starday’s association with other record labels, including Decca and Mercury; the Dixie label; experiences from years with Mercury-Starday; his partnership split with Daily; his role in the creation of the Country Music Association (CMA); and comments on the reactivation of the Starday label.